3.5M
The sandwich generation
Working Malaysians aged 30–60. Approximately 3.5 million of them are managing the care of ageing parents.
Functional MVP
The unified wellness intelligence ecosystem for senior care.
Eldr brings vitals, medication and appointments into one offline-first app, then turns months of daily logs into a summary your doctor can read in 30 seconds.
The problem
The clinical blind spot & caregiver burnout.
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WhatsApp and paper logs
Families manage complex conditions across chat threads and notebooks. It wears caregivers down and leads to preventable hospital readmissions.
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Doctors see a snapshot
Between visits there's no view of daily vitals or whether medication was taken. That gap is the clinical blind spot.
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Lost when it matters most
Notes you can't search lead to inaccurate diagnoses and poor continuity of care, and they're no help in an emergency.
The solution
We are not a basic tracker.
Eldr is an offline-first, senior-centric platform that centralises care management. It replaces manual chaos with:
Building the data bridge for Malaysia's aging nation.
The technology
It sees the slow decline a person might miss over 90 days.
Clinical validation and senior-centric UX: the things WhatsApp and generic habit trackers ignore.
- Clinical intelligence
- AI insights detect patterns and alert caregivers.
- Agentic clinical liaison
- Our AI module identifies longitudinal trends in vitals.
- Smart vitals & insights
- Longitudinal trends, visualised for better diagnosis.
Insights
Months of logs, understood at a glance.
The Insights page turns daily readings into what matters: what changed this week, what needs attention, and a report your doctor can open before the visit.
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This week at a glance
Readings logged, doses taken and average fasting glucose for the week, with low readings and missed doses flagged for attention.
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Trends at a glance
Glucose and insulin trends side by side, and every medication’s adherence, day by day.
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Glucose over time
Fasting (AM) and post-meal (PM) readings plotted across weeks. Zoom into any stretch.
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Patterns
Spots patterns in the logs, such as glucose after meals compared with fasting, and notes readings that weren’t logged.
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Share with your doctor
Send a report to the doctor as a PDF or data file, for the period you choose, ahead of the next appointment.
Early test
One post. Caregivers answered.
Our first promo for the Progressive Web App, on Threads.
- 1.8K likes
- 64 comments
- 496 reposts
- 241 shares
- Massive response. Thousands of likes, comments and immediate user-testing sign-ups.
- Regional growth. Expanded beyond Malaysia into Singapore and Brunei.
- Strong validation. Doctors and family caregivers confirmed Eldr is exactly what they need.
Built for two generations at once.
2030
Their parents, 65 and over
Malaysia becomes an “aged nation” by 2030 (15% of the population).
The Malaysian digital health market is projected to reach USD 1.8 billion by 2027.
Product roadmap
The next milestones
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Now
Functional MVP (Progressive Web App)
Vitals tracking, medication reminders and PDF report generation are built and in alpha testing. The database schema is finalised for scale.
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01
UX refinement & lab validation
Finalising the interface with a “Senior Mode” and a “Caregiver Mode”.
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02
Mobile app deployment (iOS/Android)
Porting the PWA to native wrappers for reliable push notifications, and starting integration with suitable medical devices and wearables.
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03
Agentic AI module integration
Deploying the “Appointment Assistant” to correlate vitals with upcoming doctor visits.
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04
Pilot launch
Rollout to an initial 100 families through partner NGOs.
Install Eldr on your phone.
Scan the code to open the app, then add it to your home screen. It installs as a Progressive Web App, no app store needed.
Open app.eldr.my